By- Tom Kubrak
Who do you have coming into your business?
Better yet… who do you want to come into your business?
I know you want to travel the world, establish relationships with all of the big names, be a social media superstar but… why not establish relationships with the people who reside in the town you live in and serve those people?
You may not know it, but your community needs you more than ever to be present with them face to face.
Every community is different and unique in it’s own way. So what makes your community different and unique?
Who is your audience and how are you going to establish relationships with your audience?
Serve your community/audience first. Go to events in town. Talk to people on the street. Find our what your community needs and act on it. Talk to them regularly too and not just about business. Without your community your business is nothing.
Check out Jongo Longhursts book, “1000 true fans.” Which is about Kevin Kelly’s model of earning a living based on his theory “1000 True Fans.”
Building Your Community
Just like a Lego set, a piece of IKEA furniture, a house, etc. there’s a plan/blueprint to build it.
If you want to build your community you have to make a plan and then initiate it.
Every plan is different for each business, but the first step is to sit down with your team(or yourself if you’re just starting your business. Literally schedule a meeting with yourself) and create a plan to build your unique community.
Adjusting and Being Open Minded to Change
As a business, once you have an idea of the type of people that you want to attract to your business, written down, you must keep in mind that things might change.
You have to keep your eyes open for new types of people that are coming into your business. Maybe it’s not part of the plan but stay open minded throughout this process of building your community because there may be a change that could be extremely beneficial to your business in the long run.
If you’re not open minded though you could miss a golden opportunity.
“Every successful individual knows that his or her achievement depends on a community of persons working together.” – Paul Ryan
Visual by- https://www.enca.com/life/travel/everest-96-walking-dead
By- Tom Kubrak
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